{"title":"BORNTOSTANDOUT","description":"\u003cp\u003eBORNTOSTANDOUT, a niche perfume brand from Seoul, South Korea, got its start in 2020 thanks to Jun Lim, a fragrance nut who went all in on his passion. It hit the scene officially in 2022, shaking things up with a vibe that’s all about ditching the rules and being yourself loud and proud.\u003c\/p\u003e\n\u003cp\u003eThe brand pulls from Korean roots, riffing off Joseon Dynasty porcelain with a bold red-and-white look that screams rebellion but keeps it classy. Its scents? They’ve got guts—think wild names and big, unforgettable vibes that pull in anyone who’s after something different.\u003c\/p\u003e\n\u003cp\u003eTeaming up with heavy hitters like Olivier Cresp and Florian Gallo, they’ve cooked up stuff like \"Dirty Rice\" a creamy, woody-musk thing—and \"Indecent Cherry,\" which pops with fresh, juicy cherry. These, plus a bunch more, have fragrance fans hooked on their gutsy, soulful twists.\u003c\/p\u003e\n\u003cp\u003eIn February 2025, L’Oréal’s venture fund, BOLD, tossed some cash their way, betting on their fresh take and helping them spread their wings globally while keeping the creative juices flowing.\u003c\/p\u003e\n\u003cp\u003eNow, BORNTOSTANDOUT’s got the world’s attention with its fearless scents, slick packaging, and a no-apologies attitude that’s all about owning who you are.\u003c\/p\u003e","products":[{"product_id":"borntostandout-fugazzi","title":"BORNTOSTANDOUT – Fugazzi","description":"\u003cp\u003e\u003cb\u003eFUGAZZI by BORNTOSTANDOUT®\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eby\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eBORNTOSTANDOUT®\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eis a Oriental Woody fragrance for women and men. This is a new fragrance.\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eFUGAZZI by BORNTOSTANDOUT®\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003ewas launched in 2024. The nose behind this fragrance is Quentin Bisch. Top notes are Milk, Cumin, Grapefruit, Incense and Mandarin; middle notes are Suede, Saffron, Vetiver and Guaiac Wood; base notes are Ambroxan, Musk, Vanilla, Styrax and Moss.\u003c\/p\u003e","brand":"Fragrance Gang","offers":[{"title":"3ml","offer_id":49245769007346,"sku":null,"price":15.0,"currency_code":"USD","in_stock":true},{"title":"5ml","offer_id":48493791674610,"sku":null,"price":23.0,"currency_code":"USD","in_stock":true},{"title":"10ml","offer_id":48493791707378,"sku":null,"price":43.0,"currency_code":"USD","in_stock":true},{"title":"15ml","offer_id":48493791740146,"sku":null,"price":63.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/7893\/0162\/files\/1fugazzi.avif?v=1765941716"},{"product_id":"borntostandout-musc-x","title":"BORNTOSTANDOUT – Musc X","description":"\u003cp\u003e\u003cb\u003eMusc X\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eby\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eBORNTOSTANDOUT®\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eis a Oriental fragrance for women and men. This is a new fragrance.\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eMusc X\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003ewas launched in 2025. The nose behind this fragrance is Alex Lee. Top note is Olibanum; middle notes are Cotton Candy and Labdanum; base notes are Musk, Ambroxan, Amber Xtreme, Ambrette, Sinfonide and Benzoin.\u003c\/p\u003e\n\u003cdiv class=\"fragrantica-blockquote\"\u003e\n\u003cp\u003eMUSC X by BORNTOSTANDOUT is a fragrance that explores the themes of skin, memory, and intimacy. The composition opens with ambrette and incense, leading into a heart of ciste and cotton candy, and settles into a base of musks, amber, and resins. The scent is characterized by its warm, musky, and sensual profile.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Fragrance Gang","offers":[{"title":"3ml","offer_id":49245769040114,"sku":null,"price":15.0,"currency_code":"USD","in_stock":true},{"title":"5ml","offer_id":49076351402226,"sku":null,"price":23.0,"currency_code":"USD","in_stock":true},{"title":"10ml","offer_id":49076351434994,"sku":null,"price":43.0,"currency_code":"USD","in_stock":true},{"title":"15ml","offer_id":49076351467762,"sku":null,"price":63.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/7893\/0162\/files\/a_826cd409-9a8a-4107-b856-1d6cc5185b65.avif?v=1776525460"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/7893\/0162\/collections\/BTSO.jpg?v=1765989197","url":"https:\/\/fragrancegang.com\/collections\/borntostandout.oembed","provider":"Fragrance Gang","version":"1.0","type":"link"}